Tue. Mar 5th, 2024

Ethiopia: Diageo agrees to sell Meta Abo Brewery in Ethiopia

Diageo had said that it will continue to service the Ethiopian market “with its international spirits portfolio through its dedicated imported spirits channel”.

The drinks giant acquired Meta Abo Brewery in January 2012 for US$225m and, since then, has invested US$344m into its expansion with the aim of transforming the brewing industry in Ethiopia and supported local communities through provision of clean water.

Meta Abo brewery was established by the Ethiopian government and Ethiopian private nationals in 1963 as a share company.

Initially, the production capacity of the brewery was 50,000hl per annum, however, with Diageo’s investment, which was detailed back in 2015 and saw the company re-launching the Meta brand, it tripled its capacity and installed a US$119m bottling line.

Diageo agrees to sell Meta Abo Brewery in Ethiopia

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By Chala Dandessa

I am Lecturer, Researcher and Freelancer. I am the founder and Editor at ETHIOPIANS TODAY website. If you have any comment use caalaadd2@gmail.com as email contact. Additionally you can contact us through the contact page of www.ethiopianstoday.com.

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