Fri. Jul 19th, 2024

Google AdSense in Ethiopia: How to earn money from Google AdSense in Ethiopia

Google Adsese - Ethiopia
Google Adsese – Ethiopia

If you have website with traffic there is propality of earning money from Google. Your website can generate money outside of your core business. After all, your digital real estate is worth money. In this post, we will give you an overview and tactics to make money with Google AdSense. Let’s begin.

How does Google AdSense Work?

Google AdSense is a Google product that enables publishers to earn money by displaying ads on their websites, blogs, or YouTube videos. You get paid by Google when a visitor clicks on the ad or based on ad impressions, according to the type of ad.

The advertisements can be text, images, video, or interactive media. These ads are selected by an automated ad auction system. The auction selects the highest bidder among bidding users of Google AdWords.

Google selects the ads for your site by using different types of targeting:

  • Contextual targeting – they analyze the keywords used, the word frequency, and link structure to determine the webpage context and match the ads to it.
  • Placement targeting – this allows advertisers to choose where they want their ad to appear. These ads are selected by advertisers who think your site can be a match for their target audience.
  • Personalized targeting – advertisers can select sites that cater to a specific category, for example (musical theater lovers).
  • Run of Network targeting – this selection includes all sites in the AdSense network, but the explicitly excluded sites.

Are There Any Requirements for an AdSense Account? How do I apply? 

Google selects the sites that qualify for an AdSense account according to 12 eligibility criteria about you and your site:

You: 

  1. You must be over 18 years of age
  2. You must be the owner of your site and control it.
  3. You can’t use means that generate fake traffic

Your site:

  1. The content on your site must be unique and interesting
  2. The content must comply with Google Content Policies 
  3. If your site is inside a host partner, like Blogger or YouTube, you can apply for Google AdSense, but there are other eligibility criteria you need to meet.
  4.  The site must have clear navigation
  5. You cannot publish plagiarized content
  6. Your site should be at least six months old
  7. You need enough traffic.
  8. A site with a history of abusive experiences (fake messages, misleading practices) cannot apply.

Does it take long to get approved?

The time it takes for an account to be approved varies. Some sites get approved in 24 hours while others may take up to two weeks for approval.

  • The first thing you need to do is to verify your Google Account and your website ownership.
  • Please take in mind to fix any issues your site may have about the content, navigation, SEO, or traffic before you send your application.

How do you get paid? 

Once you get your AdSense account and your ad units up and running, you should start getting payments from Google every month. Google pays you every month your earnings reach or are over $100. The company pays you directly, depositing to your bank account or via check (where available).

What happens if you don’t reach $100 in earnings one month? The earnings accumulate until you do.

How much money do you get with Adsense per 1000 views?

This will hugely depend on your niche. Let’s say you have a tech site and a visitor clicks, you can get $1.7 per click. If you have 1000 visitors, and your Click-through-rate is 1%, that means you have 1 click for every 100 visitors, and 10 clicks per 1000 visitors. Therefore: you will get $17 per 1000 visitors.

The average Cost per Mille that you receive from your content can be $4 to $6 per 1000 views in developing countries.

Tips for Making Money with AdSense (And What Not to Do!)

Having steady earnings with AdSense requires a strategy and following the rules. Whether you are new or already have an account and want to increase your AdSense Ad Revenue, here’s what you should and shouldn’t do when monetizing your site with AdSense: 

  • Follow Google policies: read and follow the Google Publisher policies, AdSense program policies, as well as webmaster policies.
  • Don’t click on your own ads
  • Don’t pay per click: giving incentives for clicks, buying Pay Per Click (PPC) space or any other way to give rewards for clicks is against Google policies.
  • Provide valuable content: giving your target audience content they want to read ultimately leads to them clicking on the ads and making money.
  • Build organic traffic: optimize for SEO, optimize the content to attract organic traffic.
  • Make sure your site is responsive: let your target find you where they are.
  • Optimize the layout and format of the ad: having ads above the fold test ad types and placement, have a leaderboard ad next to your logo.
  • Use in-content ads: native ads that blend with the content has a higher chance to be seen and clicked on.
  • Monitor, analyze, refine: check your results and tweak your strategy accordingly.

Pros and Cons of Making Money With Google AdSense

The Google AdSense program has several great advantages including:

  • It’s free to join. 
  • Eligibility requirements are easy, which means you can monetize your website or blog even when it’s new.
  • There is a variety of ad options and several that you can customize to fit the look and feel of your site.
  • Google pays monthly by direct deposit if you meet the $100 threshold.1
  • You can run ads on several websites from one AdSense account.
  • There are options to run ads on mobile devices and RSS feeds. 
  • You can easily add it to your Blogger and YouTube accounts, although with YouTube, you’ll need to have at least 1,000 subscribers and 4,000 hours of watch time to run AdSense on your videos.2

With that said, there are a few drawbacks to AdSense as well:

  • Google can terminate your account in an instant, and it’s not very forgiving if you break the rules.
  • Like all forms of online income, you need traffic in order to make money.
  • When people click on an AdSense ad, you make some money, but your visitor also leaves your site, which means you lose the opportunity to make money with higher-paying affiliate products or your own products and services.
  • It doesn’t necessarily pay more than other similar ad programs.

AdSense is a great monetization option, but it’s not a get-rich-quick or make-money-doing-nothing program. Further, Google has rules that some bloggers seem to miss when reading the terms of service. As a result, many website owners have found out the hard way that they’d violated a Google policy and have lost their account forever. 

Types of AdSense Ads

Google offers a variety of ad types to run on your website, including: 

  • Text: Text ads use words, either as an Ad Unit (one offer) or a Link Unit (list of offers), and come in a variety of sizes. You can customize the color of the box, text, and link.
  • Images: Image ads are graphic ads. They come in a variety of sizes. You can choose an ad feed option that mixes both text and image ads.
  • Rich Media: These are interactive ad types that can include HTML, video, and flash.
  • Video
  • Animated Image
  • AdSense for Search: This allows you to have a Google search box on your website or blog. When a user enters a term and conducts a search, a search results page opens with AdSense ads. You can customize the color scheme of the search results page to harmonize with your website.

Google AdSense Payments

Google pays through direct deposit or check each month your earnings reach or exceed $100. If you don’t earn $100 in one month, your earnings roll over and are added to the next month. Each time you reach the $100 threshold, Google will issue a payment on the next payment period.1 Through your AdSense account, you can see your current earnings, what ads are generating the most clicks, and other helpful data.

Making Money With AdSense

Making a significant amount of money with AdSense requires a plan. Here are tips for maximizing AdSense revenue:

  • Read and adhere to Google’s rules: Webmasters must comply with Google’s webmaster policies, as well as the AdSense program policy
  • Don’t click on your own ads or ask others to click on them: Incentivizing clicks, buying Pay Per Click (PPC) space, or using a program designed to drive traffic to AdSense pages are against the rules. Remember, Google isn’t very forgiving about breaking the rules, so be sure to adhere to them.
  • Have great content your target market wants to read: Ultimately, money is made, whether through AdSense or other monetization methods, by providing valuable content and quality traffic to your blog or website.
  • Use honest, organic traffic-building website marketing techniques: Search engine optimization and article marketing are effective in getting free traffic to your site.
  • Make sure your website/blog is optimized for mobile (responsive): The number of people who use mobile devices is high. Also make sure you’re using responsive ads so Google can send appropriate ad sizes to mobile devices viewing your site.
  • Test ad types and placement to find the options that lead to the most income: Start with standard sizes (300×250, 728×90, and 160×600), and then switch them out to see if one size leads to more clicks than another.
  • Max out your ad placement: You’re allowed three standard ad placements per page. Use them all for maximum benefit.
  • Have ads above the fold: This is the section of your page that is viewable without scrolling.
  • Have a leader board ad below your header/logo: Instead of putting an ad at the very top of the page, put it near your logo where it’s more likely to be noticed.
  • Include in-content ads for visibility: This means having ads within your articles, which can increase clicks because they’ll be seen during the course of reading the post.
  • Monitor your results: Google can overwhelm you with tools and feedback but do your best to analyze your data to see what it says about your results so you can make the most of your effort.
  • Read email from Google: This can be especially important if Google is sending a warning about something it doesn’t like on your site. Failure to deal with Google’s complaints will lead to termination in the program.

Advanced AdSense Tips

Once you have ads running on your site, you’ll want to make sure you are getting the most of your AdSense program. Here are some additional tips to consider when you’re ready to boost your AdSense income:

  • Run experiments: You can A/B test your ads through AdSense.
  • Experiment with link and box colors: If your colors match your theme, consider changing them up to see if it impacts results.
  • Enable placement targeting: This allows advertisers to choose where their ads appear.
  • Set up custom channelsThis gives you abetter sense of what’s working and not working to generate income on your site.

Dealing With Competitors’ or Questionable Advertisements

If you offer products or services on your website, you may find that some ads Google delivers come from your competitors. Another issue that can occur is ads that may not be completely legitimate or they might offend your market. To prevent these offers from showing up on your site, Google AdSense allows you to block up to 200 URLs from appearing on your site. The challenge of blocking URLs is two-fold. 

  1. You don’t know what ads are running on your site until you see them there.
  2. Since you can’t click on your own links (to the get the URL), you need to be careful about obtaining the URL to block. The best way to get the link so you can block it in AdSense is to right-click the link, select Copy Link Address, and paste it into a document or text editor (i.e., Notepad). The Google URL is long, but within it is the URL of the page the ad goes to. Copy that URL and paste it into your AdSense blocked ads account.

Steps to getting paid

Wondering when your AdSense payment will arrive? Trying to figure out whether you’ll be paid this month or next month? This guide explains our payment process.

When you’ll get your first payment

Complete the steps below to get your account set for your first AdSense payment.

1. Provide your tax information

Depending on your location, we may be required to collect tax-related information. For more information, see how to submit your tax information to Google.

2. Confirm your personal information

Because Personal Identification Numbers (PINs), which are described below, are sent to the mailing address in your account, it’s important to confirm the accuracy of your payment address and payee name. If you need to correct any information, you can follow these instructions to change your payee name or change your payment address.

Verify your identity (not required in all locations)

Depending on your location, we might need to verify your identity using information like your name, address, or date of birth. If you are required to do this, you typically won’t be asked to verify your address until after you’ve successfully verified your identity.

Verify your address

When your earnings reach the address verification threshold, we’ll mail a PIN to the payee address in your AdSense account. You must enter this PIN into your AdSense account before we can issue any payments. Your PIN will be sent by standard post and may take up to 2-3 weeks to arrive. For more information about PINs, see the Address (PIN) verification overview.

3. Select your form of payment

When your earnings reach the payment method selection threshold, you can select your form of payment. Depending on your payment address, there may be several forms of payment available to you, including Electronic Funds Transfer (EFT), EFT via Single Euro Payments Area (SEPA), wire transfer, etc. Learn how to set up your form of payment.

4. Meet the payment threshold

If your current balance reaches the payment threshold by the end of the month, a 21 day payment processing period begins. After the processing period ends, we’ll issue you a payment. Learn more about payment timelines.

For further information read Google support pages.


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By Chala Dandessa

I am Lecturer, Researcher and Freelancer. I am the founder and Editor at ETHIOPIANS TODAY website. If you have any comment use caalaadd2@gmail.com as email contact. Additionally you can contact us through the contact page of www.ethiopianstoday.com.

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